"Olay Body" is sponsoring a contest open to female residents of the fifty United States, and the District of Columbia, who are twenty-one years of age or older. They are looking for a video, two minutes in length or less, telling them "Who is your shining light? Is it your best friend or someone you have a special friendship with?" They then ask you to "Describe why and how she lights up your life". The light may be a relative or friend.
Grand Prize winner walks away with a trip to New York City, accompanied by the subject of her video. Round-trip airfare and ground transportation are included, along with a spa visit and a $1,000 shopping spree for the winner! (Apparently, not for the video star... maybe she'll have to wait in the hotel for a while... oh, but, wait... it will be awarded in the form of a check! Nevermind, maybe she'll never have to know about it). Both ladies will also receive a makeover and professional photo shoot with a picture package to be soley determined by the sponsor. Total prize package is valued at approximately $5,350.
Ten first prizes are also to be awarded of an Olay gift basket and a $150 spa certificate. Total first prize package is valued at $165.
To enter, submit an unpublished, original video creation that has not previously won any prizes or awards, with the entrant holding all rights. Participants in the video may include ONLY the video originator and/or the friend/subject of the video. Submissions may be done in either color or black and white using QuickTime or Windows Media formats ONLY, and be 2MB or smaller. Anything seen or heard in the video (music, props, etc.) must be the entrant's original creation. Professional or student videos will not be accepted.
Preliminary judging will be done to determine the top forty videos based upon the following criteria:
Originality & Creativity of video — 35%
Appropriateness of video to theme — 35%
Sincerity of video — 15%
Exuberance of entrant as demonstrated on the video — 15%
The submission with the highest score in Originality & Creativity will win entry into the top forty in the event of a tie.
Once the top forty are chosen, a panel of judges will then choose one Grand Prize Winner and ten first place winners from the group. Judging is based on the same criteria as the first round, with tiebreaking also done in the same manner.
Entries must be recieved by 5:00 pm Eastern time on August 31, 2007. One entry per person, certain restrictions apply, so be sure to read the Official Rules.