Wednesday, January 21, 2015
Your Chance to Win a Million Dollars is Back!
Oooohh! This is just so exciting! Yes, one of my favorite annual contests (and certainly some of yours, too!) is back! This contest offers the chance to win a million dollars or more, and to claim the fame of winning it!
For this contest, you are asked to create a new flavor for Lay's potato chips. For your entry, you are asked to name your flavor, offer its three ingredients, and state the inspiration for it. Simple enough?
Entries will be judged based upon the following criteria:
40% Original and creative
30% Potential for delicious flavor for LAY'S potato chips on the designated chip base (Original, Wavy and/or Kettle Cooked)
30% Simple, straightforward and fun flavor, consistent with the "Tastes of America" theme
Once the judging is complete, four finalists will be chosen. The four flavors they entered will then be put on the market. Next, the general public will vote for their favorites. This will determine the winning entry.
(You may want to refresh your memory, as to which flavors were the finalists in last year's contest. If so, you can find out more through this post, Lay's Finalists Announced!.)
Prizes are as follows:
* 3 Finalist prizes of $50,000, each.
* Grand Prize Winner will receive one million dollars, or one percent of the Net Sales of the Grand Prize Winner’s Finalist Flavor for the period July 15, 2015 through July 15, 2016, whichever is greater.
(Million dollars is paid out first, then if the one percent of sales exceeds this amount, winner is paid any overage after the sales period ends.)
See rules for further details.
Lay's Do Us a Flavor Tastes of America Contest
Enter as often as you wish, though each entry must be unique (nothing too similar to your other entries, or to already existing Lay's flavors). Open to legal residents of the 50 United States, D.C., and Puerto Rico, 18 or older. Submissions are accepted until March 30, after which the finalists are chosen. Contest ends on October 17.
- ► 2017 (58)
- ► 2016 (236)
- ▼ 01/18 - 01/25 (5)
- ► 2014 (315)
- ► 2010 (10)
- ► 2007 (45)